Over the last six months or so we have seen the Google +1 button really take hold around the web. First it launched as a stand alone button on websites, then it became integrated within Google+, then it expanded it’s functionality allowing users to share any +1′s directly with their Google+ circles. Today Christian Oestlien announced, that sometime in early October, Google’s +1 button will be integrated within display advertisements throughout Google. Here is what he had to say about the upcoming implementation:
“Starting in early October we’re going to introduce the +1 button to ads on the Google Display Network.
That means that with a single click you and your friends can make the ads you see on the web more useful for each other by adding your own recommendations.
The cool part is that the +1 button on display ads will work together with +1 buttons on search results, search ads, and websites so you can see your friends’ recommendations whenever and wherever they’re most relevant.
For example, let’s say your friend Elaine used the +1 button to recommend a page on a travel site she saw on Google Search. When you’re online and signed in to your Google account, you might see Elaine’s +1 on a Google search result when you’re looking for discount flights, on the travel site itself when you’re shopping for fares, or on a display ad for that travel site when you’re researching destinations. Seeing Elaine’s +1 let’s you know that it’s something she trusts and recommends, which can help you make a more informed choice.
+1’ing something is still a public action, but rest assured advertisers don’t get information about you when you +1 an ad. Instead, they get anonymous, aggregated information about how +1’s affected their ads in general. That said, you can always stop your +1’s from appearing on ads and non-Google sites entirely. Just visit the +1 personalization settings page (https://plus.google.com/u/0/+1/personalization) and choose the option to disable.
You don’t need to do anything to start seeing the +1 button and recommendations on display ads. Beginning in early October we’ll be rolling them out Google users across the web. When you visit websites that are part of the Google Display Network you’ll be eligible to see them.
We’re excited by the potential that the +1 button has to make the web a more personalized place for you and we hope you are as well.”
Clearly Google has a well thought out plan to create a social layer within it’s search as well as almost every other Google property.
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